Maryland University Swot Analysis

Swot Analysis

A SWOT analysis is an assessment of the Strengths, Weakness, Opportunities, and Threats involved in a project or in a business venture. SWOT analyses are often included as an appendix to proposals or progress reports for funding proposals. You can also use it while developing business plans.


Most Maryland University students arrive on campus with some college credit at graduation. The Universities Center program allows students to start their journey toward earning a bachelor’s degree here at UMUC. Maryland University offers internships that help place students into careers after graduation Weaknesses.

Maryland University’s student population represents 20 countries outside of the U.S.  – Many international online universities have popped up over the last decade, making it more difficult to attract students. Maryland University’s faculty and staff turnover is high in some programs, causing a lack of institutional knowledge in certain areas Opportunities.

As the world economy becomes increasingly globalized, US universities must face growing international competition. The online market for higher education continues to grow each year; creating opportunities for Maryland University.


-Online degree inflation could devalue UMUC degrees.  – With the rapid growth of other international schools, gaining enrollment numbers that allow continued success without tuition increases become harder.


-Limited international enrolment and diversity

-Lack of worldwide recognition of degrees and titles offered


-High governmental spending on higher education and high economic growth rate are correlated to high future job prospects

-The number of schools that can be accredited is limited, thus there exists room for more Maryland universities to gain accreditation and expand their operations.  This means more opportunities for students seeking college degrees.  More educational institutes also mean more opportunities for students to gain knowledge and skills not offered at their home universities.



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