All assigned cases can be found in the later part
of the textbook. Analysis of a case will involve responses to the set of questions on that case, as
Evaluate Heineken’s corporate-level and international strategy using concepts and tools from the
course. How has the entries into new product and geographical markets created value for the
company? What are some problems with its diversified global operations and how can these be
All textbook terms and concepts and tools applied to the case should be in BOLD. Concepts not
in bold will BOLD will not be given credit. Answer the questions above. Case analyses
should be written in standard essay format, that is, Times New Roman, 12pt font, double-spaced, 1-
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