Big data strategy

requires you to create a roadmap of recommendations for
increasing the big data and business analytics competency of an organisation using the
Big Data Strategy Document Framework by Schmarzo (2016)
This could be an organisation
• where you have worked or currently work, or
• you are interested in analysing.
You will need to identify the current position of the company in adopting big data and
business analytics, identify the company’s main strategic business initiatives and some of
the key business decisions the company has to make about their customers, products and
processes to support their main strategic initiatives.
You are then required to derive business use cases that will support the company’s key
business initiatives and recommend appropriate business analytics models and data
sources that the company can leverage in order to facilitate further deployment of analytics
and increase their big data and business analytics competencies.
A 2500 (maximum) word management report, which may contain supporting material as
The assessment should be written to the standard of a professional management report
and include:
• a one-page Executive Summary (indicating report aims, approach and main
findings). This is a standalone and concise summary of the whole report, which is
understandable without reference to the rest of the report.
• Introduction: a brief introduction to the company.
• Critical Analysis: Critically evaluate the current position of the company in adopting
big/smart data and business analytics and identify the company’s main strategic
business initiatives. For ONE of the initiatives you identified above, identify the key
business entities, summarise the insights about the entities you would wish to know
and the key business decisions the company has to make about the entities. Derive
the use cases/financial drivers that support the key business initiative.
• Analytics Deployment: For each of the business use cases/financial drivers
identified above, recommend appropriate business analytics models and useful data
sources that the company can leverage. Prioritise the use cases and make
recommendations to the company on what the best approach is to facilitate further
deployment of analytics and increase in their big data and analytics competencies.
Please provide justification for your choice.

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