ARTICLE REVIEW ASSIGNMENT:

ARTICLE REVIEW ASSIGNMENT:

1. Article Review: Each student will read and review an article that involves an
issue in Marketing. In order to complete this assignment, you may use any
credible newspaper (e.g. New York Times, Washington Post, Dallas Morning
News, etc.), news magazine (e.g. Newsweek, Economist, U.S. News and World
Report, Time, etc.), or academic journal (e.g. The Central Business Review,
Harvard Business Review, Journal of Business Ethics, etc.). If you have a
question about the credibility of a source, feel free to ask me if it is an acceptable
source for the assignment.

2. Length: THE BODY OF EACH REVIEW SHOULD BE AT LEAST THREE
PAGES IN LENGTH, NOT INCLUDING THE COVER PAGE OR THE
COPY OF THE ARTICLE THAT YOU REVIEWED. IF YOU CHOOSE A
NEWSPAPER ARTICLE THAT IS VERY SHORT, YOU MAY NEED TO
REVIEW A SECOND ARTICLE AS WELL FOR EACH ASSIGNMENT.
3. Format: The paper should be typed and double spaced. You should not use a font
larger than 12 point. The margins must be one inch on the top, bottom, and sides.
You must attach a photocopy of the article you review.

4. Grading: The review will be worth 100 points and will be graded as follows:

20 pts. For spelling, grammar, and format
10 pts. For a clear introduction
60 pts. For the analysis of the article
10 pts. For a clear and concise conclusion
The following rubric will be used in evaluation of the article review

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